SEO Analysis glasses configurator 06/2020
Various online shops for glasses have long since recognized the trend. Customers can use a 3D configurator to design glasses online according to their individual preferences, e.g. for themselves or as a birthday present.
In this paper we would like to analyse the potential of eyeglass configurators from the perspective of corresponding online providers. At its core is the question “Is it worth investing in a glasses configurator at this point in time?“1
Since a glasses configurator is integrated into the website via the homepage, the focus here is on online analysis.
In a first step, we will analyze the demand for glasses configurators with Google’s Keyword Planner using various keywords. This is followed by a trend and competitor analysis of the most important competitors, in some cases in the form of a brief summary.
Finally, an overall assessment is made on the basis of the findings.
In the past, we had already carried out a detailed SEO analysis of glasses configurators. However, this is now several years old and therefore we would like to take a closer look at the situation at the present time. You can access the old article via the following link.
Analysis with the Keyword Planner.
The following table contains relevant keywords related to glasses configurators according to the keyword planner of Google Ads:
With little effort you can find many interesting keywords with mostly high competition. The CPCs (costs per click for Google Ads) are also relatively low, so that a positive RoI can be assumed with corresponding investments in Google Ads.
Trend analysis with Google Trends.
Design your own glasses.
Since 18.06.2010 there has been a rather high demand for the keyword “Design your own glasses”.
The keyword “Try on glasses virtually” has been in high and increasing demand for several years. We get similar results for the last months by entering the keyword “Virtual sunglasses try on”:
Conclusion: There are numerous interesting keywords with high and for years stable demand. In addition, the costs per click are acceptable for Google Ads, so that a positive ROI can be assumed for corresponding campaigns.
Competition analysis:
In the following we will take a closer look at the competitive situation. In order to get a more accurate picture, we will analyse the websites in places 1 to 10 in a keyword analysis.
On the first place when entering the keyword “Design your own glasses” you will find the website topologyeyewear.com:
The website has a very low visibility.
In fifth place when entering the search term “Design your own sunglasses” you will find the domain canvaseyewear.com:
The domain has a very low visibility. With only 3 keywords the website is in the top 100 of Google.
Now we analyze the seventh place at the keyword “Create your own sunglasses” a little closer.
The domain heatwavevisual.com currently also has mediocre visibility. Now we take a closer look at the second place for the keyword “Make your own sunglasses”:
melonoptics.com is also a website with very low visibility.
Finally, we consider the ninth place for the keyword “Virtual eyeglasses”. This ranking currently occupies framesdirect.com:
framesdirect.com is a domain with a rather mediocre visibility.
Conclusion: For all key terms tested, websites with weak or average visibility achieved good positions.
Overall assessment: Overall, there is a high and rather stable demand for spectacle configurators on the Internet. This is already being served by some providers with low or average visibility.
With high probability, good positions in the ranking should be possible for keywords like “Design your own glasses” or “Build your own sunglasses”.
Due to the relatively low click costs, investments should also be made in Google Ads.
Eyeglass configurators on the Internet therefore still offer enormous potential for market entrants today. However, the online marketing strategy should be well thought out and professionally implemented with the appropriate investments.
We are specialized in the planning and implementation of eyewear configurators and have been able to realize several projects in the past. For your reference, we recommend our glasses configurator for the Resch Manufacture.
Contact us and get free advice.
